Introducing Our New Logo and Brand
NYSIF is pleased to announce the debut of our organization's new logo and the launch of an exciting rebranding initiative. Soon all NYSIF communications will feature the new logo, designed to reflect our more customer-focused approach.
The logo symbolizes the protection, security and coverage we provide to New York State, while the bold font represents solidity and strength. And to ensure a consistent name that goes along with our new look, we will now be represented as NYSIF everywhere.
For more than 100 years, NYSIF has provided fair and honest pricing to more New Yorkers than any other carrier, in good markets and bad – plus free extras including safety and loss-control services, anti-fraud measures and more. We don’t answer to shareholders.
It’s amazing what an insurer can do when they’re focused on doing the right thing for those they cover – and not their own bottom line. Please join us as we celebrate our history, prepare for the future and continue to keep New York State workers and businesses covered.